"In today's age of integrating AI based research solutions into work, Acutus AI gave us a useful first-hand experience, and the results were encouraging and relevant to business. ZCoded offered a structured way to test assumptions and compare behavioural reactions for evaluating concepts in a simulation environment. What stood out was not just the tool, but also the Acutus AI team’s understanding of consumer decision-making and their collaborative approach throughout the engagement. The experience reinforced our belief that combining human expertise, research rigour, existing data sources, and technology can help organisations make sharper decisions and move closer to the outcomes we want to achieve."

"The research industry has spent decades helping organisations understand what consumers have done and what they say they might do. Acutus AI is exploring a different question: what could happen before a decision is made? During our pilot, we saw how ZCoded's behavioural simulation framework can provide an additional layer of intelligence by allowing teams to test concepts and scenarios against behavioural archetypes in a controlled environment. The platform encouraged valuable conversations around assumptions, risks, and opportunities before real-world investment. The Acutus AI team combines deep research industry experience with a clear vision for the future of decision intelligence. We believe behavioural simulation has the potential to play an important role in how organisations innovate and make decisions in the years ahead"